Privacy Policy

Last updated: August 14, 2025

This Privacy Policy describes how Another Side Tours, Inc. and its DBA Another Side Of San Diego Tours (collectively, "Another Side", "we", "us", or "our") collect, use, disclose, and protect personal information when you visit our websites, book or participate in tours and experiences, contact us, or otherwise interact with us.

Scope

This Policy covers personal information related to our websites and online services, booking platforms, phone and email communications, and in person interactions. This Policy does not apply to third party services we do not control. Their privacy practices are governed by their own policies.

Notice at Collection

We collect the categories of personal information listed below. We collect this information for the business purposes described in the table and in the section titled How We Use Information. We retain information for the periods described in Data Retention.

Summary: We collect contact details, booking and payment information, communications, and device data. We use this to provide and improve our tours and services, to communicate with you, for safety and fraud prevention, and for analytics and marketing that you can control.

Category	Examples	Business Purpose	Disclosed To
Identifiers and Contact Data	Name, email, phone, postal address, booking reference, account identifiers	Account setup, booking, customer support, communications	Service providers that host our site, manage bookings, send emails and texts
Customer Records and Commercial Data	Itineraries, party size, preferences, purchase history, transaction totals	Provide tours, personalize experiences, accounting and finance	Booking and payment processors, accounting providers
Payment Information	Cardholder name, last four digits, billing address	Process payments and refunds	Payment processors. We do not store full card numbers on our systems.
Device and Usage Data	IP address, cookie IDs, approximate location, pages viewed, interactions	Site operations, security, analytics, and marketing	Analytics and advertising partners acting as our service providers
User Content and Communications	Messages, reviews, photos you share with us	Customer service, moderation, promotion with your consent	Vendors that help us manage communications and media
Safety and Incident Data	Accident reports, waiver information, tour incident notes	Safety, insurance, legal compliance, and recordkeeping	Insurance partners, legal advisors, authorities when required
Job Applicant Data	Resume, work history, references, background check results	Hiring and onboarding	Recruiting and HR service providers

Sensitive Personal Information: We do not seek to collect sensitive personal information. If we receive sensitive information in the course of providing services, we use it only for permitted purposes such as safety or legal compliance.

Sale or Sharing of Personal Information: We do not sell personal information for money. We may share limited device and usage data with advertising and analytics partners to deliver and measure ads. This may be considered sharing for cross context behavioral advertising under some laws. You can opt out by using the controls described in Your Privacy Rights in the United States and in Cookies and Similar Technologies.

Sources of Information

Directly from you, for example when you make a booking, contact us, or complete a waiver.

Automatically through cookies and similar technologies when you visit our sites.

From third parties such as payment processors, booking partners, travel agents, or social media when you interact with our pages.

How We Use Information

Provide, operate, and improve our tours, experiences, websites, and customer support.

Process bookings and payments, and send confirmations and reminders.

Communicate with you about tours, updates, and promotional offers consistent with your choices.

Personalize content and recommendations.

Detect, investigate, and prevent fraud, security incidents, and abuse.

Comply with law, respond to legal requests, and enforce our terms and policies.

Create aggregated or de identified insights that do not identify you.

Sharing and Disclosure

We share personal information as follows:

Service Providers: Vendors that help us host websites, process payments, manage bookings and waivers, send emails and texts, provide analytics, advertising, and customer support. They may access personal information only to perform services on our behalf and must protect it.
Business Transfers: In connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets.
Legal and Safety: To comply with law or legal process, to protect our rights, users, staff, property, or public safety.
With Your Direction or Consent: For example when you post a review or share photos with permission to feature them.

Cookies and Similar Technologies

We and our partners use cookies, pixel tags, SDKs, and similar tools to operate the site, measure traffic and performance, understand how services are used, and deliver relevant ads. You can manage preferences through your browser settings and device controls. Some browsers offer Global Privacy Control signals that communicate your privacy preferences. Where required, we honor such signals for opt outs.

Most browsers let you refuse or delete cookies. If you block cookies, some features may not work.
To learn more about targeted advertising and to opt out of interest based ads, visit industry pages such as the NAI or DAA.

Your Privacy Rights in the United States

Depending on where you live, you may have rights to access, correct, delete, or port personal information, and to opt out of sale or sharing for targeted advertising. California residents also may limit the use and disclosure of sensitive personal information. You can make a request by using the options below.

Access, Correction, Deletion: Submit a request to privacy@anothersidetours.com or use our web form at your request form URL.
Opt Out of Sale or Sharing: Use the Do Not Sell or Share My Personal Information link if available, adjust cookie preferences, or send us an email request.
Appeals: If we deny your request, you may appeal by replying to our decision email and writing Appeal in the subject line. If you remain concerned, you can contact your state Attorney General.
Authorized Agents: You may designate an authorized agent to make requests for you. We may verify your identity and authority before processing a request.
Non Discrimination: We will not discriminate against you for exercising your privacy rights.

Notice to California Residents: We provide this Policy as a notice at collection. We do not sell personal information for money. We may share limited device data with advertising and analytics partners for cross context behavioral advertising. You can opt out using the controls above.

Your Rights in the European Economic Area and the United Kingdom

If you are in the EEA or UK, we process personal data on the legal bases of performance of a contract, legitimate interests, compliance with legal obligations, consent where required, and vital interests for safety. You have the right to request access, correction, deletion, restriction, portability, and to object to processing based on our legitimate interests. Where we rely on consent, you may withdraw it at any time.

You can exercise rights by emailing privacy@anothersidetours.com. You also may lodge a complaint with your local supervisory authority.

Data Retention

We keep personal information for as long as needed to provide services, for the purposes described in this Policy, and as required by law. When we no longer need information, we take steps to delete or de identify it.

Security

We use administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is perfectly secure. We work to maintain safeguards and improve them over time.

Children

Our services are not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided personal information, contact us and we will take appropriate steps to delete it.

International Data Transfers

We may transfer, store, and process information in countries other than where it was collected. When we transfer personal data internationally, we use legal mechanisms that help protect your information.

Changes to This Policy

We may update this Policy to reflect changes in our practices. If we make material changes, we will provide notice such as by posting an updated Policy with a new date and, when required, by obtaining your consent.

Contact Us

If you have questions or requests about this Policy or your information, contact us at:

Another Side Tours, Inc. dba Another Side Of San Diego Tours
Email: privacy@anothersidetours.com

Additional Information for Transparency

Payments: We work with third party payment processors to handle card transactions. They collect and process payment information. We receive limited details such as the last four digits and transaction amounts for records.

Communications: We may send service messages about bookings and tours. You can opt out of marketing emails by using the unsubscribe link. To opt out of marketing texts, reply STOP.

Links: Our sites may link to other websites. We are not responsible for their content or privacy practices.